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Maison Sport Grows with Supreme Deal

16 Dec 2022

Innovative Snowsports Instructor platform Maison Sport have announced a major deal to expand their operations across Europe with the acquisition of Supreme Ski School.

Supreme Ski School, which operates at 18 resorts in France and Switzerland, will retain its brand identity and take this opportunitity to scale its expansion plans across Europe. 

Maison Sport was founded in 2015 by former members of the British ski team: Aaron Tipping, Edinburgh-based Nick Robinson and Olly Robinson. Among its backers is Skyscanner founder Gareth Williams.


Maison Sport Chief Executive Nick Robinson said:

“This is another significant step for us. Making ski-school group lessons part of our offering has been a key goal and this acquisition makes it a reality...We’re focused on financially securing the long-term growth, innovation, and success of our business through a multi-product offering and this deal reflects this...Ski-school group lessons currently represent around 50% of the lesson market and will be central to our success over the coming years. We expect our independent instructors to benefit greatly from this acquisition as we’re predicting a significant uplift in private lesson sales, as customers generally prefer to book all their lessons through a single provider.”

Maison Sport say that their mission is to "revolutionise the way ski & snowboard instructors work around the world, whilst dramatically improving the customer experience in finding and booking an independent instructor." Maison Sport currently operate in over 364 resorts and over 1,300 qualified instructors across France, Switzerland, Italy and Austria.

Supreme Ski School was founded Founded in 1991 with one aim - "to offer professional, friendly ski and snowboard lessons to English speaking skiers in France". It grown from a single team in Courchevel, to operate in multiple resort including; La Tania, Meribel, Val Thorens, Morzine, Les Gets, Avoriaz, Val d'Isere, Tignes, Megeve and Les Arcs. It currently operates across 18 resorts in France and Switzerland.

Read more on Daily Business and PlanetSKI.

Visit the Maison Sport website.

Visit the Supreme Ski School website.

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