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Plas Y Brenin Announce Kendal Partnership

14 Nov 2022

Sport England owned Plas y Brenin becomes Official Skills and Training Partner for Kendal Mountain Festival, Tour and Player under a landmark multi year partnership to broaden access to the outdoors.

Matched by a love of the outdoors, the brands are joining forces to broaden access to the outdoors for everyone with a focus on diverse communities, families and young people.

As Official Skills and Training Partner for 2022 and 2023, Plas y Brenin will have a significant presence at this year's Kendal Mountain Festival, which takes place on 17-20 November, as well as Kendal's 2023 Tour Series which hosts talks and events in over 30 UK cities.

Heralded as one of the biggest events of the year for the outdoors community, the world famous Kendal Mountain Festival has been sharing adventures since 1980, attracting the good and the great for three days of activities, networking, storytelling and film screenings from high profile mountaineers and adventurers.

The training provider will also contribute specialist 'skills' content for Kendal Player - a free to access online forum providing compelling content, resources and knowledge sharing for everyone. 

Through the partnership, the brands intend to introduce and encourage more communities and young people to experience outdoor adventure through storytelling and skill sharing - as well as promoting pathways to building careers in the outdoors.

The Plas y Brenin schedule will include an inside look at the lifestyle of a mountaineering instructor with Dave Evans, outdoor cookings expert The Fell Foodie and showcasing the opportunities to build your career in the outdoors.

Ruth Hall, CEO, Plas y Brenin, commented: "We are incredibly proud to become Kendal Mountain's Official Skills and Training Partner for the next two years. The face of the outdoors is changing and we, as leading brands in the industry, must take a leading role in shaping its future and making it more inclusive and welcoming for broader audiences, starting with wider access to skills and resources.

We will work together to introduce more people to the benefits and fun to be had in the outdoors while promoting skills and training that can lead to rewarding careers in the outdoor industry. During the pandemic, more people rekindled their love of the outdoors and many have been inspired to pursue careers that are both more rewarding and aligned with their passions. The partnership will promote the outdoors for everyone."

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