27 Jan 2023

Outdoor adventure app FATMAP has been acquired by the leading fitness tech platform Strava.

The acquisition will give Strava subscribers access to the full FATMAP offering which offers an app for discovering, planning, navigating and memorializing outdoor adventures.

FATMAP has built a global proprietary 3D mapping technology that will be enabled in all of Strava's services, empowering active individuals to holistically discover and plan an outdoor experience with curated local guides, points of interest and safety information.

Michael Horvath, CEO and co-founder of Strava said.

"We have a shared vision with FATMAP to inspire more people to move by empowering them to discover and experience the joy of the outdoors. For us, the opportunity to reimagine the purpose of maps and how they inspire exploration is an outsized advantage for a differentiated outdoor experience."

Designed specifically for trails and exploring the outdoor world, FATMAP's technology enables people to safely discover, navigate and share adventures, even without a mobile connection. FATMAP's community of hikers, mountain bikers, skiers and trail runners are already active in over 100 countries around the world. Paired with Strava's data set of more than 8 billion activities, the acquisition will enable a universal map for human-powered experiences whether moving on the slopes, trails, city streets or suburban neighborhoods.

Based in Europe, FATMAP was founded in 2013 by Misha Gopaul and David Cowell and has nearly 50 highly skilled team members that will join Strava's workforce across the continent including offices in Chamonix, Berlin and Vilnius.

Gopaul said:

"We started FATMAP with a mission to make outdoor experiences more accessible. Where other map platforms have been designed for navigating streets and cities, we wanted to build a map designed specifically to help people explore. Joining forces with Strava opens up new exciting possibilities and will accelerate our progress to enable millions more people to explore the world's wild places, safely and sustainably."

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